Have you thought about an alternative approach to marketing your book? Nowadays, traditional book tours don’t necessarily have to be the route to take when you’re marketing your book. During an exciting Author Up Live Hot Seat with Bethany Ball, author of What to Do About The Solomons and who will soon release her second…
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Do you love it when someone is great at storytelling? It makes a conversation go from mediocre to fascinating in no time at all. You’re captivated, focused, and begging for more! That’s why the art of storytelling is the secret weapon in marketing. During a wonderful call with a talented author named Shawn, who has…
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How do you launch something new before you’ve built a reputation? I just hopped off an interview for Mike Michalowicz‘s podcast, Elevated Entrepreneurship, and we discussed this very question in depth. The actual episode will go live sometime in March, where we dive deep into all facets of marketing an upcoming launch. Today, I want…
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Who doesn’t like receiving gifts? It makes you all warm and fuzzy inside, and it also creates a stronger connection between you and the person giving the gift. If you’re wondering how to stand out in a world of many, this is one fabulous way to do it!! You get to make someone smile, they’ll…
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By focusing on what your target audience is thinking, you can begin to build awareness. A recent prospective client of mine expressed a common frustration during our initial phone call: “It’s so HARD to get people to listen to my message!” She’s right! In today’s digital era, you’re competing against millions of other voices daily.…
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Does the idea of growing your business into a multi-MILLION dollar success seem impossible? I want you to drop that idea now—because it’s NOT! My phenomenal friend, and book launch client, Susie Carder joins me in this live interview to discuss how to grow your company with good, old-fashioned elbow grease and heart. Her energy…
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This article was featured in 200+ media outlets, including ABC6. As consumers become increasingly desensitized from a crowded and convoluted digital marketing landscape, some experts say it is time to make marketing less digital, more human. When online marketing began, the Internet was touted as “leveling the playing field” for businesses, brands, and entrepreneurs to have…
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