Have you thought about an alternative approach to marketing your book? Nowadays, traditional book tours don’t necessarily have to be the route to take when you’re marketing your book. During an exciting Author Up Live Hot Seat with Bethany Ball, author of What to Do About The Solomons and who will soon release her second…
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Do you love it when someone is great at storytelling? It makes a conversation go from mediocre to fascinating in no time at all. You’re captivated, focused, and begging for more! That’s why the art of storytelling is the secret weapon in marketing. During a wonderful call with a talented author named Shawn, who has…
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Marketing is an ever-changing environment where every business has unique needs. In today’s video, I talk about a wonderful conversation I recently had with my colleague, Christopher Van Buren. We are both what I would call a “marketing expert,” helping our clients exceed their goals in growing their business, and it was great connecting with…
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By focusing on what your target audience is thinking, you can begin to build awareness. A recent prospective client of mine expressed a common frustration during our initial phone call: “It’s so HARD to get people to listen to my message!” She’s right! In today’s digital era, you’re competing against millions of other voices daily.…
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This article was featured in 200+ media outlets, including ABC6. As consumers become increasingly desensitized from a crowded and convoluted digital marketing landscape, some experts say it is time to make marketing less digital, more human. When online marketing began, the Internet was touted as “leveling the playing field” for businesses, brands, and entrepreneurs to have…
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